Alex Boye is truly a multicultural artist. Of Nigerian descent, Alex was raised in London where he began his music career in the successful European boy band Awesome, before moving to the US to pursue a career as a solo artist.
With a powerful voice and contagious energy, Alex has developed a uniquely arresting performance style and diversely influenced sound. His blend of African-infused pop music and vibrant, dynamic visuals have led to viral hits, with almost 1 billion views on his YouTube channel. He has shared the stage with many notable artists including, Jay-Z, Tim McGraw, George Michael, Missy Elliott, Justin Timberlake, The Beach Boys, and opened for Olivia Newton John at the world-renowned Royal Albert Hall in London.
Throughout his career, a genuine concern and generosity toward others has led the way for Alex. He has raised money for many causes by way of his music and maintained a message of positivity and perseverance in his lyrics. His latest single, “Bend Not Break” (prod. Randy Jackson) is closely tied to the cause behind Suicide Prevention Week and carries a message of hope and awareness for those struggling with mental illness.
Currently, Alex is working on his forthcoming album, set for release early next year.